IELTS Reading SAMPLE

Describe an advertisement you remember well

174

Describe an advertisement you remember well.

You should say:

  • Where you saw it
  • What it was about
  • What it was like
  • and explain why you remember it well

Model Answer:

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Alright I am going to talk about a memorable ad that I remember well, although it was aired quite a while ago. The advertisement is about Comfort, a brand of fabric softener made by a company called Unilever.

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Honestly, I am not entirely sure when I first saw this advertisement. If I’m not mistaken, it was a couple of years ago when TV commercials were in their prime. The advertisement is so memorable that sometimes I still look it up on YouTube to show my students what a good ad looks like.

The most interesting thing about this ad is its meaningful message. While other commercials at the time tended to be short and focused on humor to attract customers, Unilever paid attention to the content and built a story around Lily, a caring housewife, and Andy, a famous rock star. Despite his fame and success, Andy never forgets his family, because deep down he always feels his partner’s love just from the smell of Comfort’s long-lasting freshness. The company even created a series of ads, instead of just one, to deliver the message better. I think this was a costly but effective strategy, as Comfort soon became a household name after this campaign.

IELTS Speaking Part 3

1. Why do some people hate advertisements?

Well, there’re probably a few reasons, but I think the main one is because there are just too many ads. Imagine how annoying it is when you get interrupted and have to endure 15 minutes of advertisements while trying to watch your favorite TV show? Also, many storylines of movies are affected by advertising and must include the products of movie sponsors, which often makes the plot unnatural and illogical.

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2. Do people usually buy things after seeing them advertised?

Yea, I believe so. If not, companies would stop spending millions of dollars on advertising. Advertisements usually exaggerate products’ effectiveness, and therefore most ads tend to have a strong influence on the purchasing decisions of customers. Companies often include the hottest, irresistible deals and promotions in their ads, as can be seen in many electronic device advertisements.

3. Are people more influenced by TV advertisements or internet advertisements?

I guess it depends. Young people spend more time on the internet, so they might be more influenced by ads on YouTube or pop-up commercials on many websites. However, TV commercials have a bit of an edge when it comes to older audiences. Also, TV advertisements cannot be skipped like YouTube commercials, which is also a plus.

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